How to Avoid Burnout as a Social Media Manager

The life of a social media manager involves a lotttt of juggling 🤷🏻‍♀️ You really have to have your hands on everything 👩🏻‍💻📸📱🎙🕰

Here are my top 4 tips to avoid burnout:

1) Create a priority focused to-do list the night before. You’ll wake up ready to crush the day and feeling in control of your day’s productivity. No on the fly “what do I need to do today??” moments!

2) Utilize a calendar (physical or online) to stay on top of deadlines and posting schedules. We like @notion!

3) Build your priorities into time blocks. With so many different types or responsibilities on your plate each day, breaking them into blocks can really help you stay focused. If I know my day is going to consist of content creation, influencer partnerships and paid media, I’ll schedule each responsibility into it’s own time block. Dedicated focus on one subject is much more efficient than jumping back and forth between a few.

4) Take regular breaks! As humans, we can only stare at a phone/computer screen for so long 🤓 go for a walk, soak up some sunshine, eat a distraction-free lunch, journal — anything that encourages you to feel present in the real world and move out of the digital world. Even just 5-10 minutes can work wonders!

As important as social media is for individuals and businesses everywhere, your health and wellbeing always comes first. You can’t pour from an empty glass!

Burnout is inevitable (across all industries) but limiting burnout is essential. You can serve your clients best when you feel your best.

It’s a crazy ride. And wouldn’t trade it for the world 🌎😇

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Tips for creating content for a local brand/store: