Tips for creating content for a local brand/store:

Tips for creating content for a local brand/store: humanize and localize the products and services 📍

For each photo / video / story we create, we like to rotate in human elements or recognizable landmarks and city life.

Human elements: Because smoothies, juices, and açaí bowls are something that can be enjoyed by everyone, we love to include a human component that shows that every human can have a hand in the enjoyment, too (no pun intended).

City elements: Because the majority of the company’s customers are based in Chicago, we like to feature as much of the city’s beauty (weather and seasons, flowers, streets) as possible! It makes the audience feel more like we’re right next door to them, experiencing the same things, at the same time. And it captures the true feel of a neighborhood favorite 🤩

@juicerx is a Chicago-based juice shop, making the city’s best smoothies, açaí bowls, juices, and more! Everything is raw, GF, and plant-based. If you’re in Chicago, it’s a must visit!

We’re obsessed 🤩🤩